Equitest vs. Kroll
Institutional Services Firm vs. Self-Serve Valuation Platform
Kroll is the world's largest independent valuation advisory firm — trusted by regulators, asset managers, and PE funds for complex, high-stakes engagements. Equitest is a self-serve cloud platform that delivers institutional methodology depth at a fraction of the cost and without a managed services engagement. Here is how they compare.
An Important Distinction
Kroll is primarily a professional services firm, not a self-serve software product. Comparing them directly requires honesty about what each actually is.
Kroll's valuation platform (REVS and its institutional tools) is designed for large asset managers, PE funds, and regulated financial institutions that need managed valuation workflows embedded in their existing infrastructure. It is enterprise software with enterprise pricing, implementation cycles, and a services layer. Equitest is a fully self-serve platform for independent practitioners, boutique advisory firms, and finance professionals who need institutional-grade methodology without an enterprise engagement. They serve different audience segments — and this comparison focuses on where those audiences overlap.
Why Practitioners Compare Kroll and Equitest
Kroll is the most respected name in independent business valuation. Its methodological credibility — built over nearly a century, with 6,500+ professionals globally and a leading position in Cost of Capital data — is unmatched. When a valuation needs to satisfy a regulator, survive litigation, or pass the scrutiny of a Big 4 audit, Kroll's name carries weight that no software platform can replicate.
But Kroll is a managed services engagement, not a software subscription. You don't log into Kroll and run a valuation. You engage Kroll's team. That means a services contract, a project timeline, and fees that reflect the expertise and independence of the world's largest valuation firm — appropriate for high-stakes institutional work, prohibitive for the broad market of practitioners who need professional valuation output regularly.
Equitest sits in a different position: institutional methodology, transparent calculations, compliance-ready report architecture — in a self-serve cloud platform accessible to any qualified practitioner. For the large majority of professional valuation engagements that don't require a managed services firm, Equitest delivers the depth without the overhead.
Side-by-Side Comparison
Managed valuation services vs. self-serve institutional platform — what each delivers.
| Capability | Kroll | Equitest |
|---|---|---|
| Self-serve access — no engagement required | Managed services model | Full self-serve |
| Cost structure | Professional services fees (project-based) | Platform subscription — no per-engagement fee |
| Time to first report | Weeks (engagement setup + delivery) | Under 10 minutes |
| Regulatory credibility & brand recognition | Unmatched — Kroll name carries weight | Platform credibility, practitioner-signed |
| Proprietary Cost of Capital data (Duff & Phelps) | Industry standard | Damodaran-sourced ERP data |
| Multiple asset class support (real estate, credit, equity) | Full institutional suite | Business / equity focus |
| DCF with Sensitivity Analysis | + Goal-Seek + Tornado Chart | |
| Monte Carlo Simulation | For institutional engagements | 10,000+ scenarios, self-serve |
| DLOM — quantitative models | Four models applied by experts | Four models: Chaffe, Longstaff, Finnerty, Ghaidarov |
| IRC §409A native module | Via engagement | Self-serve standalone module |
| Automated 40-chapter report | Custom deliverable per engagement | Auto-generated PDF + DOCX |
| Startup methods (Berkus, First Chicago, VC) | ||
| Divorce & legal forensic templates | Via litigation support practice | Built-in |
| 22 languages | Global offices but English-primary reports | |
| 152 countries | Global offices | Platform support |
| IVS / USPAP / GAAP / IFRS compliance | ||
| Portfolio / group valuation workflow | Institutional scale | Self-serve |
| SWOT & Porter's 5 Forces (AI-generated) | ||
| AI audit / anomaly detection | Expert review layer | Built-in automated layer |
| AES-256 encryption |
5 Reasons Practitioners Choose Equitest Over a Kroll Engagement
Run a Valuation Today, Not in Six Weeks
A Kroll engagement involves a proposal, a services agreement, data collection, analyst work, review cycles, and delivery — a timeline measured in weeks for routine engagements and months for complex ones. This is appropriate when you need Kroll's independence and brand on the cover page. It is not appropriate when a practitioner needs to produce five client valuations this month.
Equitest is fully self-serve. Sign in, enter financials, select methods, export a 40-chapter institutional report. The entire workflow — from blank inputs to finished PDF — takes under 10 minutes for a straightforward engagement. No engagement letter, no project timeline, no waiting.
Per-Engagement Fees vs. Platform Subscription
Kroll charges professional services fees appropriate for an engagement-based advisory firm of its stature. For a portfolio company needing a quarterly 409A, a CPA firm running 20 valuations a month, or a business broker pricing listings, paying per-engagement fees to a firm of Kroll's size is economically irrational — and Kroll isn't designed for that use case anyway.
Equitest is a platform subscription. The same institutional methodology — DCF, DLOM, Monte Carlo, 409A, 40-chapter report — is available on every engagement, at volume, without per-deliverable fees. For practitioners who produce valuations regularly, the economics are categorically different.
Every Assumption Visible, Every Calculation Traceable
Kroll produces expert-signed valuation reports where the methodology is disclosed at the level appropriate for the engagement context. The underlying models are proprietary to Kroll's practice.
Equitest produces a 40-chapter report where every assumption is documented, every calculation is structured into a named chapter, and every methodology choice is disclosed with the rationale. For practitioners who need to stand behind the analysis themselves — rather than relying on a third-party expert — this transparency is the standard their work requires.
Beyond Institutional PE/VC/Real Estate
Kroll's platform (REVS) is built for institutional asset managers valuing private credit, real estate, and alternative assets at portfolio scale. It is not designed for the solo CPA valuing a dental practice for a divorce proceeding, the startup CFO needing a 409A, or the business broker pricing a main-street business.
Equitest covers all of these: 409A, divorce/legal forensics, SDE multiples for SMB, startup methods, M&A advisory, and portfolio management — in a single self-serve platform designed for the full breadth of professional valuation engagements.
152 Countries Without a Managed Engagement
Kroll operates globally with offices in major financial centres. But accessing Kroll's expertise in a specific jurisdiction means engaging a local office — a managed services process with corresponding timelines and fees.
Equitest supports 152 countries with Damodaran-sourced country risk premia, multi-currency support, and 22-language report output — all accessible self-serve, from any browser, anywhere. For internationally active practitioners who need to produce valuations across jurisdictions on a regular basis, this is the infrastructure that makes it practical.
Choose Equitest When
- You need to produce valuation reports regularly without per-engagement advisory fees
- Your engagements are primarily business valuations — not institutional real estate or private credit portfolios
- You need 409A, startup methods, or divorce/legal forensic templates as self-serve capabilities
- Speed matters — you need a completed report in minutes, not weeks
- You are a solo practitioner, CPA firm, M&A boutique, or business broker
Kroll Remains the Right Choice When
- chevron_rightYou need a third-party independent expert opinion that a regulator, auditor, or court will accept on the strength of the Kroll name
- chevron_rightYour engagement involves complex multi-asset portfolio valuations at institutional scale (REVS platform)
- chevron_rightYou need Duff & Phelps Cost of Capital Navigator data, which is Kroll's proprietary dataset
- chevron_rightYour transaction or reporting requirement specifically mandates a Big 3 advisory firm sign-off
- chevron_rightYou are a large PE fund or asset manager with an ongoing managed valuation programme
The Bottom Line
Kroll is the world's most credible independent valuation advisory firm — and for engagements where that credibility is the requirement, there is no substitute. But for the large majority of professional valuation work — regular client engagements, 409A, advisory practice work, boutique M&A — Equitest delivers the institutional methodology depth at the speed and economics that practitioners actually need. Self-serve. Transparent. Complete.
